BLACK

BLACK

        Colors have an effect on our consumer behavior. This is a factor affecting our purchases. Let's take the example of black. Black has a dimension of mystery. It brings rigor by its simplicity. It emerges from the black, a sophisticated side that suggests elegance, style and luxury.

        Chanel is a French luxury producer of haute couture as well as ready-to-wear, accessories, perfumes and various products. It was founded in 1913 by Gabrielle Chanel known as Coco Chanel. Its black logo, two C interwoven, corresponds to the initials of the designer Coco Chanel. It's therefore a good choice of color since Chanel is the symbol of French chic and the fashion that the brand offers can be summed up in two words : simplicity and elegance. Initially marked by the story of its creator, but also by the context of the two world wars, the creations of the Chanel lines seek to liberate the woman and to make her free of her movements... without losing sight of elegance.

        The World Wide Fund for Nature is an international non-governmental organization creates in 1961, dedicated to environmental protection and strongly committed to sustainable development. The idea is to raise funds for endangered animals. For their logo, it was looking for something universal, in keeping with its ambition to be recognized worldwide : a logo depicting an animal appreciated in the four corners of the world, endangered because WWF is very well, but not all countries in the world use the same alphabet as we do. In 1961, the London Zoo welcomes a new boarder called "Chi-Chi": a giant panda. A passionate artist of environment, draws the portrait to him. And it is from these clichés that the first logo will be drawn. Moreover, the choice of the panda arranges well WWF who sees there a good eye the savings on the costs of printing his leaflets and posters.

        In fact, even if some brands like Dior, Chanel, Zara, decide to use black in their logo for its meaning, this is not always the case. It is therefore not necessary to rely on the symbolism of colors.

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