Netflix et Tricia Crack

1. Analyze differences and similarities between Netflix and Trivia Crack business model and strategy for the global market. Business strategy, entering new markets strategies, global strategy.

Trivia Crack: focusing on similarities between Argentinian and Spanish culture: Starting in Argentina : adapting the questions to the Argentinian/Spanish market culturally 🡪 Strong Hispanic culture in the US 🡪 easier to enter market 🡪 The company is adapting a lot thanks to regional experts and translators : GO GLOBAL BUT STAY LOCAL

No advertisement for most of its markets, only small ones on facebook for tougher markets (such as germany)

Using co-creating contents to involve users and renew their questions everyday

TV show

Netflix: Started in the US. Same strategy to early expansion: Geographical and Cultural similarities with the US: Canada. Then globally thanks to more knowledge.

Partners with key local companies + producing original content in 17 countries to have local content and global + global licensing

Customer centric model: to determine what works best thanks to algorithm

2) Analyze the five components of the Global Marketing Strategy of each company.

- global market share: both companies have managed to reach a big market share very quickly in their respective market

- Global marketing mix: They both adapted their strategy and content to local standards and requirements

- Concentration of marketing activities: Centralized at first and more decentralized through their expansion

- Coordination of marketing activities:

- Integration of competitive moves: faces local/regional competitors (platforms and TV channels, other mobile game)

1. What Management Orientation has each company had through their history? 

Netflix started with a regiocentric (Canada because close) and after geocentric (adapting their content to local markets)

Trivia Pack: geocentric because focusing on differences and similarities between hispanic countries and others

1. Which Driving Forces for Globalization can you find in the articles?

Technology (internet,com, transportation, development costs) : one is a streaming platform that only operates on the internet and the other one is an application that can only be used with phones

Converging needs : those two companies could have been succesful due to the congering needs of various countries International cooperation : with international agreemts, Netflix has been able to cooperate with many countries

Government policies : for Netflix again, enabled it to cooperate with each country

Global competition : for both Netflix (Disney+/ HBO/ Amazon prime) and Trivia (all games available online)

1. Find at least one example of SRC and explain.

Trivia Pack with co-creation. Indeed, by allowing their users to generate questions and content, the company use a highly customer-adapted strategy

1. Which are the most important cultural factors that each company takes into account for their strategies?

Languages, knowledge, internet penetration rate

1. Netflix:

Cultural, Political/legal, technological, economical

Trivia Crack:

Social, Cultural, technological

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