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Par   •  30 Décembre 2018  •  Étude de cas  •  533 Mots (3 Pages)  •  493 Vues

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Volkswagen and the ecological scandal

Volkswagen, which means in Germany "the people car" is the second largest producer of cars in the world, after Toyota, was established in 1937, where most of the German cars are under the umbrella of Volkswagen, including the manufacturer of sports cars "Porsche", and expanded Volkswagen to reach Major car manufacturers, such as Audi and Lamborghini.

In december 2015 volkswagen has known a big scandal, Volkswagen used a complex computer program, the goal of which was to deceive the US environmental authorities in terms of emission standards. The company, which recognized the existence of about 11 million vehicles containing deceptive devices in the world, defeat device, "has developed an electronic program that reduces fuel emissions by about 40 times that of real emissions

The company has an ambitious ambition to increase its market share to outperform its Japanese rival Toyota to become the world's largest car company," the Economist reported in a report. To increase its share of the US market by increasing sales of sports cars favored by the Americans, and the second is to convince the US consumer efficiency of diesel cars in terms of conservation of the environment and that’s why volkswagen has To circumvent the nitrogen emission test .

A second reason cited in the magazine's report is the provision of high costs to address nitrogen emissions. Although Volkswagen has invested heavily in addressing emissions problems and has been able to find some techniques to solve the problem, these technologies have increased fuel consumption and reduced the automatic efficiency of the car. The consumer is impressed, so I resorted to the use of certain software to be limited to the use of these techniques on the examination times only

The impact of the emission scandal on VW :

While Volkswagen was aiming to become the world's largest automaker by 2018, the company's share price fell more than 38%.

The company, which sold about 600,000 cars in the United States last year (6 percent of global sales), is facing fines of up to $ 18 billion, more than all of its operating profit in 2014.

Volkswagen has become a risk factor for the German economy to fall further than the Greek debt crisis. Volkswagen's sales in North America in the coming months will not only have an impact on the company but will extend to the German economy," said Carsten Berzewski, chie economist at ING. Entire".

"The decline in car sales could also hurt suppliers and the economy as a whole," said Otto Gurnig, an auto industry expert at the DIW Center. "We are concerned that the Volkswagen scandal could have "Domino effect" on its activities, and may undermine the slogan "Made in Germany

Volkswagen could have been avoided that problem : by investing in the ecological technology and The Environmentally Friendly Cars a road motor vehicle that produces less harmful impacts to the environment than comparable conventional internal combustion engine vehicles running on gasoline or diesel, or one that uses certain alternative fuels.

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