Analyse SWOT sur l'entreprise Marriott International (document en anglais)

COMPANY PROFILE

Marriott International,

Inc.

REFERENCE CODE: A60E65CA-A952-42A7-A580-B3C707CEF91F PUBLICATION DATE: 26 Aug 2014

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Marriott International, Inc.

TABLE OF CONTENTS

TABLE OF CONTENTS

Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4

Marriott International, Inc. Page 2 © MarketLine

Marriott International, Inc.

Company Overview

COMPANY OVERVIEW

Marriott International (Marriott or 'the company') is a global hospitality company. It operates and franchises hotels and lodging facilities. The company operates in the Americas, Europe, Africa, and Asia Pacific. It is headquartered in Bethesda, Maryland, and employed about 123,000 people as of December 31, 2013.

The company recorded revenues of $12,784 million during the financial year ended December 2013 (FY2013), an increase of 8.2% over FY2012. The operating profit of the company was $988 million during FY2013, an increase of 5.1% over FY2012. The net profit was $626 million in FY2013, an increase of 9.6% over FY2012.

KEY FACTS

Head Office

Marriott International, Inc. 10400 Fernwood Road Bethesda

Maryland 20817

USA

Phone

1 301 380 3000

Fax

Web Address

http://www.marriott.com

Revenue / turnover (USD Mn)

12,784.0

Financial Year End

December

Employees

123,000

New York Ticker

MAR

Marriott International, Inc. Page 3 © MarketLine

Marriott International, Inc.

SWOT Analysis

SWOT ANALYSIS

Marriott International (Marriott or 'the company') is a leading global hospitality company. It operates and franchises hotels and lodging facilities. The leading brand platforms of the company and their awareness make Marriott a popular choice among its customer base. Changes in laws and regulations related to hospitality industry could, however, reduce the company’s profits or increase its costs.

Strengths

Weaknesses

Leading brand platforms driving the company's business growth

Loyalty programs and strong online presence helping Marriott in enhancing customer satisfaction

Global presence helping Marriott to offset dependency risks

Business model may dilute brand perception and limit revenue growth

Opportunities

Threats

Expansion of hotel operations likely to drive Marriott’s top-line growth

Tourism promotion initiatives by the US government

Changes in laws and regulations could reduce the company’s profits or increase its costs

Fragmented and intensely competitive lodging industry

Vulnerability to terrorist attacks raises security and safety concerns

Strengths

Leading brand platforms driving the company's business growth

Marriott has a strong portfolio of leading hotel brand platforms operating in more than 70 countries and territories worldwide. The company’s portfolio of well-known hotel brands is divided into various segments for different types of customers. For instance, in the luxury segment, the company has three well-recognized brands: JW Marriott, The Ritz-Carlton, and Bulgari Hotels & Resorts. In the upper-upscale segment, Marriott Hotels is the company’s global flagship premium brand, while Residence Inn is one of North America’s leading upscale extended-stay hotel brands. In the upper-moderate price tier segment, the company has brands such as AC Hotels by Marriott, SpringHill Suites, and Courtyard by Marriott, while Fairfield Inn & Suites and TownePlace Suites address the moderate-price tier segment.

Marriott International, Inc. Page 4 © MarketLine

Marriott International, Inc.

SWOT Analysis

Other important brands of Marriott include Renaissance Hotels, Autograph Collection, and Edition. Renaissance Hotels is a full-service brand that targets lifestyle-oriented business travelers. The Autograph Collection, a portfolio of luxury independent hotels located in desired destinations around the world, provides the company with an opportunity to attract new guests who prefer original and varying hotel experiences. Edition showcases dining and entertainment offerings for guests and locals in the know.

The company’s Marriott Executive Apartments provides luxury serviced apartments with five-star amenities and services for business executives and those on leisure who require accommodations outside their home country, usually for 30 or more days. With its group and convention-oriented hotels, Gaylord Hotels complements Marriott’s existing network of large

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