Approche de Google (document en anglais)

GOOGLE’S APPROACH

Google strikes a balance between global and local practices in order to ensure maximum efficiency and effectiveness throughout the organisation. It exercises global control and standardisation. However, when it comes to day-to-day management, it adapts management practices to local culture leading to employee satisfaction and good labour relations. Adapting to cultural norms, Google ensures effective employee behaviour and performance management.

Operations Standardised Operations Localised

Common objectives and principles Management style (Informally)

Corporate culture Workforce planning

Recruitment and selection procedures Employment laws

Compensation structure Same sex benefits

Workplace design Events celebrated

Day to day relations

ETHICS AND GOOGLE

Google follows the ethical absolutism approach. "Don't be evil" is the informal corporate motto of Google. Google believes strongly that in the long term, it will be better served — as shareholders and in all other ways — by a company that does good things for the world even if it forgot some short term gains. While many companies have ethical codes that govern their conduct in contract, Google claims to have made "Don't Be Evil" a central pillar of their identity as part of their self-proclaimed core values. The words: "Don't be evil" form part of the sixth point in their Core Values, and in full states: "Do the right thing: don't be evil. Honesty and Integrity in all googlers do. Google business practices are beyond reproach. It makes money by doing good things.

LEADERSHIP AND MANAGEMENT STYLE

According to Fortune and All Business magazines, Google is the fourth-most admired company in the United States. Google was also listed as the top company to work for in both 2010 and 2011. The main reason for this employee admiration is Google's cross-functional organisational structure, which the company maintains though stellar leadership and innovative management techniques. It has a participative management style, and follows a bottom-top approach.

Google ‘s leadership style is based on 8 key qualities :

• Be a good coach

• Empower your team and don’t micromanage

• Express interest in your team members success and well-being

• Be productive and results-oriented

• Be a good communicator and listen to your team

• Help your employees with career development

• Have a clear vision and strategy for the team

• Have technical skills so you can advise the team.

• Additionally , the manager should let his followers own the problem he wants them to solve , to make them more responsible and more engaged in their work .

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