UNdeuxtrois

1. Message Strategy(?)

Brands

Brizo: affective

Delta: affective/cognitive

Peerless: cognitive/conative

Markets:

Builders: cognitive

plumbers: cognitive

Consumers: affective

2. Leverage point (Feiya)

Cognitive Knowledge Emotional values Personal Values

Easy accessibility Convenient Freedom

Quality and durability Reliability Trust/security

Easy of installation User friendly Self fulfillment

Varied range of updated options innovative self expression/curiosity

Design fashionable self expression/ social status

3. executional framework (Vincent)

Dramatization & authoritative

4. For contractors (Alena)

Informative

Give information; functional focused; price

5. Spokesperson (?)

Celebrity : Desperate housewives

Expert? 1. Message Strategy(?)

Brands

Brizo: affective

Delta: affective/cognitive

Peerless: cognitive/conative

Markets:

Builders: cognitive

plumbers: cognitive

Consumers: affective

2. Leverage point (Feiya)

Cognitive Knowledge Emotional values Personal Values

Easy accessibility Convenient Freedom

Quality and durability Reliability Trust/security

Easy of installation User friendly Self fulfillment

Varied range of updated options innovative self expression/curiosity

Design fashionable self expression/ social status

3. executional framework (Vincent)

Dramatization & authoritative

4. For contractors (Alena)

Informative

Give information; functional focused; price

5. Spokesperson (?)

Celebrity : Desperate housewives

Expert? 1. Message

...