La place de la publicité dans notre société - courte synthèse en anglais

This document is a text written by M.Solomon, L.Duke Cornelle and A.Nizano www.flatworldknowledge.com.

Today, the advertising is used as a weapon that peoples, buisinesses and countries can exploit. She has a big importance in the world, she is everywhere and all time today it is really impossible to spend one day without looking some publicity; In the bus, in the street, at the television or on the radio. The advert are mainly presents, and guides our choice, sometimes in a good way and somethinmes in the evil way.

Sometimes in the good way like Dr Val Curtis who convinced Protecte and Gamble and Unilever of led a campaign to incited people washed it hand regularly with soap because dirty hands spread diseses like diarrhea, that kill has child somewhere in the world every 15 second. The number of Ghanaians who reported washing their handballs with saop before eating rose by 41%.

Sometimes in the evil way as the campaigns led to attract new businesses and industries, what is good for the community but not really well for the environment. So they invented the green message for galvanize the world to take action in order to save the environment.

I think, the advertising can have a good or a wrong impact like every weapon it depent of who uses it. I think the advertising guides our lives, it incited us to get dressed in a way, to eat in a way... The advertising has the potential to changes people attitudes and behviors.

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