Les ventes en ligne de produits vont doubler en cinq ans

This document is an article from the journal "CNB business" in September 2010. It deals with the internationalization of Desigual brand.

The Desigual brand was created in 1984 by Thomas Meyer, a Swiss designer and now has nearly 8,000 points in sales in 72 pays. The company employment of young workers from all walks to remain ever more creative. The company seeks to transmit positive image, sense of humor and a love for life to the consumer.

Thanks to their strategy, it differentiates itself from its competitors. There is an increase in sales of 60% between 2002 and 2003 and a 85% increase over 2009 is 250 million euros of turnover. Desigual even reach a profit of € 450 million for 2010.

Desigual offers consumers about 1,000 products for each seasonal collection and has moved into new markets: France and Germany in 2010. On the other hand, the number of Desigual is composed of 1,700 employees with an average of age 24. This is a business that relies on youth, and it works.

Devoir n°2 : Online grocery sales will double within five years

This document is a text from the newspaper The Telegraph published June 10, 2011, the text discusses the evolution of selling products online and in particular food products.

Major retail brands English are becoming more likely to offer this service online. This market will double by 2015 and will reach US $ 9.9bn. In 2011 it was the Morrisons chain opens its website for online sales. 3 other large retail chains such as Tesco, Sainsburys and Asda are already on the web.

Having an extended area trying to meet the technology evolutions, with the Internet at large today, they try to use the internet to their advantage, more they try to meet the changing attitudes, people do not want to spend time in stores, and they order online and quietly go for shopping when they want.

More small grocery stores will also meet the expectations of their customers.

The evolution of the Internet is an important issue for the development of large areas in the coming years.

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