Dossier sur Coca Cola En Anglais

The coca Cola story

I) Invention du coca.

The coca Cola is invented in 1886 by a pharmacist called John Pemberton, who lived in Atlanta in the South of the USA. The reason why it’s called “coca cola” is that it’s made with “coca” leaves and “cola” nuts. Pemberton liked testing medical formulas, he created a perfumed liquid, its colour was caramel. The mixture was mixed to the sparkling water and tasted by customers of his pharmacy that all, have found it very special, unique and new.

Pemberton tried to make his customers buy it as a medicine. He told them it was a remedy for headaches. He didn’t succeed in selling Coke. Unfortunately, Pemberton was more an inventor that a business man.

Pemberton died in 1888 two years after inventing Coke. After his death, a man called Asa Candler bought the recipe for Pemberton’s medicine.

II) Evolution du coca cola

In eighteen ninety two, Asa Candler began an advertising campaign which was a success. He spent twelve thousand dollars on it. It was worth spending such as sum of money because Coke has been the most popular drink in the USA for more than sixty years. And since that date, there have been many other campaigns for Coke. Indeed, Candler applied a real strategy and transformed a simple invention in a real business.

In nineteen twenty three, Robert Woodruff took the Coke company and it’s thanks to Woodruff that the drink was known in every country, whereas Candler who have installed In eighteen ninety two, he began an advertising campaign which was a success. He spent twelve thousand dollars on it. Where as Candler who have installed Coke only in the USA. He fascinated everybody with his innovating campaign. Coke went to the Olympic Games of Amsterdam with the Americans in 1928.

Then, in nineteen forty one, when the USA entered World War II, American soldiers began to travel all over the world. The drink which the American soldiers preferred was Coke. And the president of Coca Cola Company promised to send their favourite drink wherever they went. The president sent five billion bottles of Coke all over the world to the soldiers. And that’s why, since the war Coke has been famous everywhere.

The advertising have always been very important and contributed to its considerable success.

Today, the advertising about Coke is always very present.

...