Business strategy
Cours : Business strategy. Recherche parmi 300 000+ dissertationsPar Lilou Barahal • 18 Octobre 2019 • Cours • 845 Mots (4 Pages) • 411 Vues
LUNDI 7 OCTOBRE 2019 BUSINESS STRATEGY
- Choix du moyens ou facons qu’on utilise
- C’est un procesus de reflexion et de decision concerant un mode operatoir ( aproprié, adequat ) permettant d’atteindre des objectifs predeterminés et fixés .
WHAT IS STRATEGY ?
STRATEGY IS THE GREAT WORK OF ORGANIZATION. In situations of life or death, it is the tao of survival or extinction, its study cannot be neglected ( sun tzu, the art of war)
- The essence of strategy is choosing what not to do
( mickeal porter)
- You will be defined not just by what you achieve, but by how you survive
Startegy is the underlying theme that gives coherence and direction to the actions and decisions of an individual or an organization
Stategy is not a detailed
Si la startegie ne debouche pas sur un plan detaillee comment les individus font pour
C’est une ligne directrice dont laquelle les details on moins d’importance que
Connaissons les conditions majeurs de le perenite des organistions comment peut on dire que la starftegie de developpement ne soit pas uniquement.
A company’s BUSINESS STRATEGY
[pic 1]
- Official mission of a company
[pic 2]
[pic 3]
- The position in comparison to competitors in the market( low cost differentiation ?)
[pic 4]
[pic 5]
- Declined goals in different areas( finance, market, share, processus
Competitive strategy : il n’ya pas de business strategy qui a un moment donne ne s’interoge pas sur l’avantage compétitive.
Operating goals : la strategie a forcement un impact sur un grand nombre de departements ou de fonction dans l’e/se. Qui dit strategie implique qu’il y a beaucoup qui sont implique .
STRATEGIC INTENT :
- The overall goal
- That uses all energies and ressources
🡺mission, official goals
Competetive advantage : exemple : 🡺 MICROSOFT<
- Helps the company to define the competitive advantage( leur avantage concurrentielle est le prix car il souhaite permettre chaque foyer de posséder un ordinateur
COMPETETIVE ADVANTGE
[pic 6]
Exemple : AMAZON
Target : costumers who want to find good deals and purchase products conveniently over the internet. Everthing a customer wants cheaper ; faster even as fast as going to local store
What is the competetive
GOOGLE : objectif ( Organize the world’s information and make it univarsally accessible and useful) avantage concurrentiel :
...