Anglais Cned Test 1: Exercices d’aide à la compréhension
Note de Recherches : Anglais Cned Test 1: Exercices d’aide à la compréhension. Recherche parmi 299 000+ dissertationsPar sillykid • 9 Avril 2015 • 648 Mots (3 Pages) • 1 214 Vues
8A109CTPA0313
BTS Services informatiques aux organisations – 1re année
Anglais
Devoir 3 – écrit
Exercices d’aide à la compréhension
Exercice 1
True or False? Justify with elements from the article:
Morrisons is the most popular supermarket in Great Britain. FALSE
It is the fourth most popular supermarket in Great Britain after Tesco, Asda and Sainsbury’s.
Morrisons has increased its profit in the last 12 months. FALSE
Morrisons has made poor progress in the last year. There has been a 2.1 percent loss in sales and a 7.2 percent
drop in pre-tax profit.
There are no online grocery retailers apart from Ocado in Britain. FALSE
Morrisons is the only leading supermarket in Britain not to have online presence.
Morrisons will begin its online service at the beginning of 2014. TRUE
They will start selling food online by January 2014.
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Morrisons is keeping its online sales plan a secret. TRUE
They said the details of the online grocery plan are “sensitive data” and refused to share it.
The partnership with Ocado is a strong possibility but not a certainty. TRUE
The online business plan does not depend on the tie-up with Ocado. It is only one option.
Exercice 2
Explain in your own words why Morrisons has not yet developed its online presence.
The chief executive, Mr Philips explained that before 2013 there had been doubts whether Morrisons could make a
profit from online sales. They had to come up with a specific strategy to their “differences” in comparison to the other
supermarkets. According to Mr Philips, the major specificities they need to stress are food quality, provenance and
customer trust.
Make a list of the details that lead us to believe that Morissons will benefit greatly from a partnership with
Ocado.
The internet grocer Ocado already has years of experience and knowledge of online retailing. They have enough
technology for Morissons to benefit from while gaining themselves from the notoriety of the fifty-two-year-old “brick
and mortar” supermarket.
Ocado is making more and more profits and shares have increased, especially since news of the partnership was
heard. This seems to foretell a positive outcome for both companies and more importantly for Morissons which has
been
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